Hitsona: Transforming a Fitness Franchise with Targeted LinkedIn Campaigns and Automated Follow-Ups

Hitsona, a dynamic fitness franchise built on a visionary CEO, a uniquely differentiated business model, robust client advocacy, and an accessible financial entry point for new owners, was ready for growth - but needed a more strategic digital approach.

The Challenge

• Ineffective Digital Investment:
  Hitsona initially invested a large sum of money with a generic digital agency that relied solely on Google PPC, resulting in a high volume of low-quality leads and a disappointing return on investment.

• Inconsistent Lead Flow:
  Although some leads arrive via Franchise Direct, referrals, and even from enthusiastic clients turned franchisees, the overall lead volume was neither consistent nor substantial enough to support ambitious growth targets.

The Approach

• Comprehensive Audit & Strategy Development:
  The Growth Curve stepped in by forging a partnership based on a low monthly retainer designed to build mutual trust, starting with a deep dive into Hitsona’s sales assets, technology stack, and previous outreach initiatives.

• Targeted LinkedIn Campaigns:
  We identified LinkedIn as the ideal platform for sourcing high-intent leads. Recognising that Hitsona’s sales materials lacked impact, our team developed a fresh, compelling franchisee information pack to capture the attention of prospective owners.

• Automated Follow-Up Sequences:
  Leveraging Hitsona’s existing CRM, we implemented an automated follow-up sequence using both email and SMS, effectively nurturing leads through the sales funnel until they were ready to book a consultation call.

• Amplified PR & Storytelling:
  To further build credibility, we created and distributed targeted PR stories highlighting Hitsona Studio’s rapid breakeven achievement, its plug-and-play marketing system, and other key successes, reinforcing the franchise’s value proposition.

The Results

• Cost-Effective Lead Generation:
  Within three months (and including our fees) Hitsona invested only £5k to generate over 250 high-quality leads.

• Increased Engagement & Conversions:
  Our targeted approach secured 12 consultation calls, led to the sale of one franchise, and garnered verbal commitments for three additional franchise opportunities.

• Scalable Growth Model:
  The successful integration of targeted LinkedIn campaigns, automated follow-up sequences, and strategic PR sets a robust foundation for scaling future campaigns and expanding outreach to additional channels.

By combining a comprehensive audit with targeted LinkedIn messaging and automated nurturing, The Growth Curve transformed Hitsona’s digital strategy—delivering measurable results and positioning the franchise for sustained, scalable growth.